Barb Pritchard
About Author
May 18, 2021
Women to Watch

Play + Peace: with Janet Johnson

Janet Johnson is a profit breakthrough coach that helps female entrepreneurs create and cultivate power, order, prosperity, and peace within their business. At the age of 15, Janet handled the finances for the family business and, after an unfulfilling time in the corporate world, she decided to help entrepreneurs with their money. Since 2009, Janet has helped business women remove the fear out of finances.

We discuss the importance of adding fun and play into your business (even finances!) and how translates to showing up in the entrepreneurial space as authentically you. This interview is packed full of valuable tips, laughter, and food for the soul.

Read on and watch to learn more about Lorraine and her wellness journey, her path to success, and her advice for others in this entrepreneurial journey.

When did you start your business and why?

I am restarting my business after a 3 year break because I love to help small business owners feel capable and confident about money.  I worked as a church financial administrator for 3 years and couldn’t help but integrate empowering money mindset beliefs.  After three years, I felt ready to get back there to reach more people.  

What do you feel makes your target audience special?

I love my audience which tends to include women entrepreneurs and family-owned businesses.  I’m 100% biased because I grew up in my family’s business (mainly led by by my mom and myself).  I treat their business as mine in that I give them everything I have to help make it succeed.  That includes how-to lessons, encouragement, and once in a while, a mason jar salad.

What advice would you give to someone who is thinking about starting their own business online?

I’d say watch out for that 1 + 1 = 2 mentality.  Business, especially at the beginning, can be 100% unpredictable.  Sometimes you listen to people’s advice you shouldn’t.  Other times, you feel like a woman entrepreneur wants to be your bestie but they’re just looking to sell so those coffee dates hurt your heart :(.  And, guard your confidence!  Sometimes we delay because it’s like, Oh now wait!  I need that certification and that one and that one before I can charge.  

Nope!  You are fabulous as you are, you’re an expert right this very moment, so stop collecting the fluff and get out there.  

If you could go back in time and do something differently, what would you do and why?


So in my goofiness, I’ve been my own bottleneck refusing to let my husband help me with my videos.  Truly, videos freaked me out.  I hated my hair, face, voice, and I honestly feel that my glasses and nose are crooked and once I say that, you’re going to start staring at me and see for yourself.  

I finally, after 10 years of procrastination, let my husband edit 5 pieces and what would have taken me a week of frustration took him 1 hour to do.  I’m just full of excuses.  He has 6 Emmy’s so I should have asked for his help A DECADE AGO.

How long did it take you to launch your website once you decided to start a business?

A couple months and I did it with the UHART Entrepreneurial Center.  The first designer fell off.  I don’t know if he was sick or had family who was sick so it’s all fine ~ forgive and forget.  The second designer was awesome.  We had our checklist and he banged it out in less than 2 weeks.  It’s super simple but that’s exactly what I wanted.

Did anything surprise you about creating your website?

I honestly don’t like the back and forth of editing blog posts!  And this time around, I’m not going all Yoast-nutz on it.  My brand is to encourage and write from the heart. Of course, I’ll sprinkle in some SEO and keywords but I’m more focused on loving up my people who need me.

How did you promote your site when you first started out? Has anything changed between then and how?

Yes!  And this is my issue.  When I first designed it, it was all MBA-Janet.  I talked about profit and loss sheets, analysis, etc.  And sure, I loved it for me but I knew that as much as I want to share the how-to’s these lessons aren’t going to stick without having a healthy money mindset.  

I’ve slowly focused on transforming it to include money mindset which is what I love even more than the how-to’s.  This is so much more fun and rewarding now <3

Do you have an email list, and if so, what is the most effective way you have grown your email list?

No, I’m working on that.  ***now***  I have a money personality quiz as a list builder.  It’s on my website homepage.

Do you earn money from your site, and if so, how? Affiliate marketing, ads, products, etc.?

No.  My focus right now is 1:1 coaching.  ***not yet*** but I’m re-establishing my thinkific school

Who are your favorite bloggers or podcasts?

I love the Baggage Reclaim Sessions by Natalie Lue, Savvy Psychologist, and A Slob Comes Clean.  There’s one on boundaries, and $100 MBA

When it comes to audio listening, I love the Blinkist app.  Hands down, it’s the best way to learn.

Reach out to Janet to learn more about her and to find out how she can lead you through your own money transformation:


Instagram: @mymoneypivot

Facebook: My Money Pivot with Janet


grab the website magic formula + checklist

If you found this helpful and would like easy, actionable steps you can take to transform your website into money-making magic and attract clients on auto-pilot, download my free website guide and bonus checklist. This guide shows you website must-haves, things to avoid, and how to turn your website into client converting magic so that it books and sells automatically.

Janet leads her clients through money transformations. We discuss the importance of adding play and peace into your business as well as how that translates to showing up authentically.

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